Privacy Policy

Last updated: July 30, 2026

Introduction

Florida Mattress LLC, doing business as Naples Mattress (“Naples Mattress,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit https://naplesmattress.com, make a purchase, contact us, request delivery or service, participate in a promotion, communicate with us by phone, email, or text message, or otherwise interact with us.

By using our website or services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

This Privacy Policy does not apply to third-party websites, platforms, financing providers, payment services, or other services that we do not control.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or legal obligations.

When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy regularly.

Information We Collect

We collect personal information to operate our business, provide products and services, process transactions, communicate with customers, and improve the customer experience.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

• Your name, mailing address, billing address, delivery address, email address, and telephone number.
• Order, purchase, payment-confirmation, delivery, pickup, return, exchange, warranty, and service information.
• Account details, usernames, passwords, and other login information if account features are offered.
• Products viewed, saved, added to a cart, added to a wishlist, or purchased.
• Information submitted through contact forms, quote requests, appointment requests, surveys, contests, or promotions.
• Information included in emails, phone calls, text messages, reviews, or customer-support communications.
• Photographs, receipts, product information, or other documents provided for warranty or service requests.
• Any other information you choose to provide.

Payment card information may be collected and processed directly by our payment processors rather than stored by Naples Mattress.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect:

• Your Internet Protocol address.
• Browser type, operating system, device type, and device identifiers.
• General location information derived from your IP address.
• Pages viewed, links clicked, products viewed, referring pages, and website navigation activity.
• Dates and times of website visits.
• Shopping-cart and checkout activity.
• Cookie identifiers, advertising identifiers, and similar technical information.
• Website performance, security, error, and interaction data.

Information From Third Parties

We may receive information from third parties that support our business, including:

• Website and e-commerce providers.
• Payment processors.
• Financing providers.
• Product manufacturers and warranty providers.
• Delivery and service providers.
• Analytics and advertising platforms.
• Email and SMS communication providers.
• Social media platforms.
• Publicly available sources.

How We Use Personal Information

We may use personal information to:

• Provide, operate, maintain, and improve our website and services.
• Process purchases, payments, orders, deliveries, pickups, returns, and exchanges.
• Manage customer accounts and shopping preferences.
• Process warranty claims and service requests.
• Respond to questions, requests, complaints, and customer-support inquiries.
• Send order confirmations, delivery updates, appointment reminders, and other transactional communications.
• Send promotional emails, text messages, advertisements, and special offers when permitted by law.
• Personalize your website and shopping experience.
• Analyze website traffic, customer behavior, advertising performance, and business results.
• Detect, investigate, and prevent fraud, unauthorized activity, security threats, and unlawful conduct.
• Comply with legal, regulatory, tax, accounting, and reporting obligations.
• Protect our rights, property, customers, employees, and business.
• Carry out another purpose disclosed when information is collected or with your consent.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, web beacons, local storage, and similar technologies to operate our website, remember preferences, understand website activity, improve performance, and support advertising.

Types of Cookies We May Use

• Essential Cookies: Support website functions such as navigation, security, account access, shopping carts, and checkout.
• Analytics Cookies: Help us understand website traffic, page performance, and visitor activity.
• Functional Cookies: Remember selections, settings, and preferences.
• Advertising Cookies: Help deliver, measure, and personalize advertising on our website and other platforms.

You may control cookies through your browser settings and any cookie-preference tools provided on our website. Blocking certain cookies may affect website functionality.

How We Share Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may share information with companies that provide services on our behalf, including:

• Website hosting and e-commerce services.
• Payment processing.
• Financing services.
• Email and SMS communications.
• Advertising and analytics.
• Delivery, installation, and product service.
• Customer support.
• Data storage, fraud prevention, and security.

Manufacturers and Warranty Providers

We may share information with product manufacturers, distributors, service providers, and warranty administrators when needed to process or resolve a product warranty or service request.

Business and Promotional Partners

We may share information with partners involved in promotions, contests, financing programs, advertising campaigns, or services you request.

Legal and Safety Disclosures

We may disclose information to law enforcement, government agencies, courts, regulators, attorneys, or other parties when we believe disclosure is necessary to:

• Comply with applicable law, legal process, or government requests.
• Enforce our agreements, policies, or legal rights.
• Detect or prevent fraud, security incidents, or unlawful activity.
• Protect the safety, rights, or property of Naples Mattress, our customers, employees, or others.

Business Transactions

Personal information may be disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

With Your Direction or Consent

We may share information with another party when you direct us to do so or provide your consent.

Email and SMS Communications

We may collect your consent to receive email or SMS communications when you voluntarily provide your email address or mobile phone number through our website, during a purchase, through a contact form, or during an in-store interaction.

How Consent May Be Collected

• Online Forms: When you submit your email address or mobile phone number through an online form, the form may explain how your information will be used.
• Checkout or Purchase: You may have the option to consent to transactional or promotional communications during a purchase.
• In-Store Interaction: Our staff may explain the purpose for collecting your information and obtain your consent before adding it to our communication systems.

Types of Communications

Email and SMS messages may include:

• Order confirmations and purchase updates.
• Delivery and pickup notifications.
• Appointment reminders.
• Warranty and customer-service updates.
• Sales, discounts, promotions, and product announcements.
• Other business-related communications.

SMS Messaging Terms

By providing your mobile phone number and expressly opting in, you consent to receive recurring SMS text messages from Naples Mattress at the mobile number you provide.

Message frequency may vary. Message and data rates may apply. Consent to receive promotional text messages is not a condition of purchase.

You may opt out of SMS messages at any time by replying STOP to any message.

For assistance, reply HELP, call 239-597-5333, or email [email protected].

Your participation in our SMS messaging program is also governed by our Terms and Conditions .

Email Opt-Out

You may unsubscribe from promotional emails by clicking the “Unsubscribe” link included in the footer of an email or by contacting us.

We may continue to send non-promotional communications relating to purchases, deliveries, warranties, accounts, or customer-service requests.

Disclosure and Use of Mobile Information

Mobile phone numbers, SMS consent records, and mobile opt-in information are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may use your mobile information to:

• Send transactional messages and order updates.
• Send promotional messages when you have opted in.
• Provide customer support.
• Respond to questions and service requests.
• Maintain records of consent and opt-out requests.

We may share mobile information with trusted service providers that help us deliver, manage, and support SMS communications. These providers may use the information only to provide services on behalf of Naples Mattress.

User-Generated Content

If you post a review, comment, photograph, testimonial, or other content publicly, that content may be visible to other users and the general public.

Please use caution and avoid including sensitive or confidential personal information in publicly accessible content.

Third-Party Websites and Services

Our website may contain links to third-party websites, financing providers, payment processors, manufacturers, social media platforms, or other services.

Naples Mattress does not control and is not responsible for the privacy, security, content, or business practices of these third parties.

We encourage you to review the privacy policies and terms of third-party services before providing personal information.

Children’s Privacy

Our website and services are intended for a general audience and are not directed to children under 18.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review and remove the information where appropriate.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a copy of certain personal information.
• Request information about how we collect, use, or disclose personal information.
• Opt out of certain sales, sharing, targeted advertising, or profiling where applicable.
• Withdraw consent when processing is based on consent.
• Appeal a decision regarding a privacy request where applicable.
• Exercise applicable privacy rights without discriminatory treatment.

To submit a privacy request, contact us at [email protected] or call 239-597-5333.

We may need to verify your identity before completing a request. We may retain certain information when required for legal, tax, accounting, fraud-prevention, warranty, or business-record purposes.

Florida Privacy Rights

Florida residents may have rights concerning their personal information under applicable Florida privacy laws.

These rights may include the ability to:

• Confirm whether personal information is being processed.
• Access certain personal information.
• Correct inaccurate personal information.
• Request deletion of certain personal information.
• Obtain a portable copy of certain personal information.
• Opt out of certain sales, targeted advertising, or profiling where applicable.

These rights may be subject to exceptions, limitations, and business-size or activity requirements under applicable law.

Security of Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

Our safeguards may include:

• Encrypted website connections.
• Secure website hosting and payment-processing systems.
• Password-protected systems and access controls.
• Software updates and security maintenance.
• Fraud-prevention and monitoring tools.
• Access restrictions based on business needs.
• Service providers that maintain appropriate security protections.

No website, electronic transmission, or information-storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of your information.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

• Complete purchases, deliveries, warranties, and service requests.
• Maintain customer-service and business records.
• Comply with legal, tax, accounting, and regulatory requirements.
• Prevent fraud and security incidents.
• Resolve disputes.
• Enforce our agreements and policies.

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

Contact Us

If you have questions about this Privacy Policy, our SMS messaging program, our data practices, or a privacy request, please contact us.